Amazon Image Requirements 2026 for Indian Sellers

Amazon applies the same product image rules on amazon.in as on its other marketplaces. The main image is the one shown in search results, and it has the strictest rules: most suppressed listings fail on the main image, not the others. This guide summarises Amazon's published image requirements; your category's style guide in Seller Central can add more.

Main image rules

• Pure white background, RGB 255, 255, 255. Off-white, light grey or a faint gradient is not pure white.
• The product fills about 85% of the frame or more.
• A real photograph of the product being sold, not a drawing, render-style illustration or placeholder.
• The whole product is visible and not cut off by the edge of the frame.
• Nothing added on top: no text, logos, badges, borders, colour blocks or watermarks.
• No extra items: props or accessories that aren't included in the sale don't belong in the main image.

Size and file rules

A square image works best in search results, and 2000 × 2000 px is a common choice: it is well above the zoom threshold and keeps the product sharp.

Other (secondary) images

Secondary images don't need a white background. Use them for the back and sides, close-ups of material or details, the product in use, size or scale, and what's in the box. The size and format rules above still apply, and they must still show the actual product you sell.

A quick checklist before you upload

1. Background is pure #FFFFFF all the way to the edges, with no grey corners.
2. The product fills at least 85% of the frame and doesn't touch the edges.
3. The longest side is 1000 px or more (2000 px is a good target).
4. No text, logo, badge, border or watermark on the main image.
5. JPEG under the file-size limit, named after the product identifier.

Fix it with free tools

• Amazon image requirements checker: upload your main image and see what fails, rule by rule.
• Amazon image resizer 2000×2000: square up the photo on pure white without cropping the product.
• White background maker: replace a grey or messy backdrop with pure white.
• Increase image resolution for Amazon: enlarge a small supplier photo past the zoom threshold.

Amazon updates these rules from time to time. Check the current version in Seller Central before a large catalog upload.